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What is Print On Demand

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Print on demand is the technology that enables the publishers to publish one book at a time and then publishing depends upon the receipt of an order. It the technology that eliminates the three biggest problems in the book business:

1)      Return of Unsold books.

2)      Artificial scarcity of publications and

3)      The warehousing

 Print on demand proves to be quiet helpful when compared to the traditional publishing houses. In the traditional publishing the flexibility was limited when there was a difference in demand and expected demand. 35- 40% books were returned to the bookstores, offered at the lower price or destroyed if the demand of the book was less or decreased due to any reason. On, the other hand if the book turned out to be popular, the book seller may not be able to order more books to the book store.

Further, the cost of the book increases in book printing and publishing. All the cost of book printing and publishing was to be included in the cost price. Also, there was no say of the writer that at what price he wants to sell his book in the market as it was all decided by the publishing company.

 Technology That Enables the Ideas To Expressed in Easy and Economical Way

It is the technology that enables the writer to publish a book at the lower cost if compared to traditionally published book. Now there is no need to print 10,000 or more books and can create a digital file of the book and upload on the website www.onlinegath.com. From there he can print one or hundred copies as demanded in the market.

Storing the books in the warehouse or the return of the books to the bookstores are the things of the past. All these saves lot of money thus making the book economical.

 How this technology Works?

The manuscript of the book is formatted and then it is stored in the database which is connected to the servers and the computer. The time the computer receives an order, the file is sent to the printer where the book is printed and the cover of the book is fixed. The book is now ready to be shipped from where the order is placed.

The database is being connected to number of computers of different locations and the countries. In this way, the book launched, printed in one country is easily available overseas also. One has to online make an order of the book, interested in reading.

 Advantages Of This New Technology

 1)      Readers are at the receiving end. As with this technology now they will have more options and all the books are available easily and at the touch of a button.

2)      Then the authors who can get their book published easily at economical prices. If the books are written for poor people , books can be realised at affordable prices and if there is shortage, can be realised easily.

3)      Booksellers can offer variety of options to the readers without storing the books in the warehouse.

 

The books can be easily be uploaded on www.onlinegath.com which is the largest author social community and is available to many readers across the world.

 
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Article details
Article ID: 4
Category: General
Date added: 17-Dec-2015 12:22am
Views: 23
Rating (Votes): Article rated 5.0/5.0 (1)

 
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